“This vision is more than a festival and a record label; it represents the progressive side to this city that deserves to be set free. We want Winterland to be an entity that provides substantial economic benefits to this city, shows kids here that it’s possible to sustain a career as an artist, and continues to cultivate progress in the south.We are about real people with real vision and ideas to reshape certain southern social constructs where change is long overdue.”
“It started as a conversation about a house boat tour in Florida which developed, several years later, into a record label and festival.We want to showcase the incredible local and regional talent Florida has to offer. I’m proud to be a part of a burgeoning scene in Jacksonville, one that is on a path to becoming a cultural hub as booming as Seattle and Los Angeles.”
“At its core, Winterland is just about sharing cool music. From day one we've felt like we had an opportunity to play a role in defining what music from Florida looks and sounds like to a broader audience. I really believe the narrative around arts, music, and culture in Florida is changing. And Jacksonville has an opportunity to drive that narrative. From hip-hop and bedroom pop to salsa and garage rock, Jax's scene is a deep well; and as eclectic as any city's.”